AYUNA – Less is Beauty
Barcelona, Spain
Barcelona, Spain
AYUNA – Less is Beauty
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Barcelona, Spain
AYUNA – Less is Beauty
NEO-LUXURY and Conscious Beauty
AYUNA • Less is Beauty is a Spanish eco-luxury brand pioneering the Well·Aging and Mental Beauty movements, committed to creating transformative beauty experiences beyond the visible. Rooted in minimalism, sustainability, and scientific innovation, and backed by the excellence certifications of Positive Luxury and MADE SAFE®, AYUNA offers an exclusive range of highly effective products to enhance external beauty while profoundly impacting biological and emotional well-being.
AYUNA’s approach integrates ten cutting-edge scientific disciplines, from neuroscience to epigenetics, crafting rituals that transform both skin and overall well-being. Its “Less is Beauty” philosophy champions minimalism through CLEANical formulations, blending precision, safety and sustainability to establish an emotional connection with oneself and the environment.
By integrating Mediterranean style, advanced technologies, and sustainable practices, the brand offers a new era of self-care. This Neo-Wellness movement, rooted in connection and consciousness, positions AYUNA as a leader in redefining luxury and well-being for a modern world.
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